Harney Brand: Land Water Sky Soul
There are many people and organizations that would like to define Harney; creating the Harney brand is about Harney defining Harney. Both who we are now and who we are striving to become.
Through many interviews, conversations, discussions and focus groups, Harney County residents said this is who we are, this is what we value and these are our hopes. This is the Harney brand, celebrating the connection between the people and the land in this unique high desert region of Oregon.
Who We Are
- We cherish our wide open spaces and natural resources.
- We live close to the land—some might say we are one with it.
- We help our neighbors and accept help in return, living in frontier rural Oregon requires it.
What We Value
- Respect for the land and gratitude for how it sustains us.
- Dedication to helping our neighbors and working together for the benefit of our community.
- Active stewardship of our frontier lifestyle.
Our Vision for the Future
- A diverse and thriving local economy.
- Carefully preserving the character of Harney County.
- Our livelihoods continue to be sustained by the land.
- Working together to solve the unique challenges of life on the Oregon frontier.
- Our values are reflected in our way of life and sustained for future generations.
Biz Harney partners have been slowly and surely introducing the Harney brand including building an online presence. This Is Harney is more than a website. It’s the voice of Harney County the Harney brand has been cultivating and is now amplified across digital platforms including @thisisharney feeds on Facebook and Instagram.
Made In Harney: Harney Sub Brand
Made in Harney represents the authentic spirit and craftsmanship of Harney County, serving as a mark of local origin and quality. This sub-brand celebrates:
- The Artisans and Producers: A badge of honor for the skilled craftspeople, farmers, ranchers, and makers who create products within the unique Harney County landscape.
- Place-Based Excellence: A guarantee that products bearing this mark embody the distinctive character, resources, and traditions that can only come from this remarkable ecosystem.
- Sustainable Relationships: A commitment to production methods that honor the delicate balance between human enterprise and natural systems, ensuring the basin’s resources endure for future generations.
- Economic Resilience: A platform that builds local economic strength by connecting Harney County producers directly with conscientious consumers who value provenance and purpose.
- Cultural Heritage: A celebration of the region’s unique cultural identity, blending contemporary innovation with time-honored techniques and traditions.
The Made in Harney brand transforms geography into a promise—that what comes from this special place carries with it the essence of the landscape, the integrity of its people, and a commitment to extraordinary quality that’s impossible to replicate elsewhere.
Harney Basin Crossing: Harney Sub Brand
Harney Basin Crossing is our dedicated sub-brand that celebrates the Harney Basin’s vital role as a crucial waypoint on the Pacific Flyway.
This distinctive identity honors our region as nature’s essential rest stop—where millions of migratory birds pause to refuel and replenish during their epic journeys along this aerial superhighway.
The brand symbolizes the intersection of sky and land, highlighting our commitment to preserving these critical wetland habitats that support both migratory travelers and year-round avian residents.
Through Harney Basin Crossing, we connect people to this remarkable natural phenomenon while emphasizing our responsibility as stewards of this irreplaceable ecological crossroads.
The Harney Brand and Economic Development; What the Harney Brand Provides to the Business Community
- Unified Regional Identity: Creates a cohesive message about what makes Harney County special
- Strategic Differentiation: Helps businesses stand out in a crowded marketplace by highlighting their connection to a unique region
- Leveraged Marketing Resources: Allows small businesses to benefit from broader county marketing efforts
- Customer Connection: Creates emotional resonance with both locals and visitors who value authentic experiences
- Pride of Place: Strengthens the connection between businesses and the heritage/natural resources that define the region
For tourism-related businesses the Harney brand creates a distinctive destination identity that attracts visitors seeking authentic experiences specific to Harney County.
For retail and service businesses the Harney brand creates emotional connections with customers, connects to a broader community narrative and builds trust through association with community values.
For agricultural and natural resource businesses the Harney brand tells the story of responsible stewardship, connects products to the unique landscape, creates premium value through place-based identity and builds customer loyalty based on shared values.
- The subbrand Made in Harney that compliments existing brands evokes a powerful statement Harney County products aren’t just made anywhere, but rooted in this specific landscape and community.
- The subbrand Harney Basin Crossing gives a name to Harney Basin’s vital role as a crucial waypoint on the Pacific Flyway.
To learn more about the Harney Brand and use it with a Harney County business contact Biz Harney Collaborative Coordinator Anna Gahley, anna@highdesertpartnership.org or Food Systems Coordinator Kellie Frank, kellie@highdesertpartnership.org.
CONVENED AND SUPPORTED BY
CONTACT
Anna Gahley, Biz Harney Opportunity Collaborative Coordinator
anna@highdesertpartnership.org
© High Desert Partnership
CONVENED AND SUPPORTED BY
CONTACT
Anna Gahley, Biz Harney Opportunity Collaborative Coordinator
anna@highdesertpartnership.org
© High Desert Partnership
CONTACT
Anna Gahley
Biz Harney Opportunity Collaborative Coordinator
anna@highdesertpartnership.org
© High Desert Partnership